The Smarter Screen by Shlomo Benartzi

Improving online behavior is a huge undertaking and this book gives the reader a head start in understanding how a few simple changes in the way we communicate online can make a big impact. 

This isn’t manipulation of any kind. The data backs up the conclusions and there are some great hypothetical examples in the book. 

I would recommend this book to anyone that works with online content. It’s definitely worth the read.