Here is a little more about where I have spent my energy and passion since 2006. I’ve had the privilege to work for many great companys, non-profit and for-profit, in my career. The diversity of industries has given me the ability to adapt to learn new business models quickly and contribute to business impact.
Company: Search Discovery, Inc.
Location: Atlanta, GA
Timeframe: 6⁄2019 - Present
Title: Analytics Manager
+Just getting started. I’ll have to fill this in later. :)
Company: Mary Kay Inc.
Location: Addison, TX
Timeframe: 8⁄2017- 6⁄2019
Title: Assistant Manager Web Analytics, US Market
+Developing an analytics vision and strategy for the US market
+Initiated several POC engagments with critical analytics tracking tools which is playing a major role in the digital transformation
+Diagnosing data quality issues and prioritizing IT resources while proposing effective solutions
+Adobe Analytics, Google web App Analytics, Google for Firebase Analytics implementation and development
+Developing a A/B split test process across the different channels.
+Generating adhoc dashboards, campaign and project goal defining, advanced exploratory data analysis reports and presentations for mulitple cross deparmental teams
+Analytics evangelist through speaking opportunities within market and global presentations
+Worked closely with the data science team on projects regarding data acquisition, forecasts and results
Company: Human Coalition
Location: Plano, TX
Timeframe: 5⁄2013- 6⁄2017
Title: Digital Marketing Analyst
+Oversaw launch and implementation of the email marketing platforms.
+Developed and maintained email house file segmentation increasing open rates by 17%.
+Increased revenue by 60% on a campaign through A/B split testing hypotheses and analyzing the data to determine statistical significance.
+Setup, installed and managed Google Tag Manager saving time and development costs for the org
+Developed a strong analytics architecture by standardizing tag design assuring data quality resulting in better insights and action steps for the marketing team.
+Implemented advanced Google Analytics eCommerce integration with 4 different revenue generating platforms.
Timeframe: 2010 - 6⁄2019
Title: Digital Marketing Analyst
+Digital Analytics expert consultant for North Point Community Church in Atlanta, GA
+Advanced system integration necessary for effective marketing analysis by assuring quality data
+Ran extensive technical SEO site audits that resulted in changes which increased organic site traffic by 33% in less than 6 months.
+Managed up to 20 client accounts at a time, hit deadlines and increased the digital footprint through digital marketing tactics, analysis and optimization.
+Developed and managed a client’s online membership site resulting in an increase of over 300% in members in a 14 month time period.
+Lead SEO for a 2,000+ product eCommerce website increasing revenue through generating more organic traffic by utilizing technical optimization techniques and front-end site edits. (Volusion and NetSuite)
+Paid Digital Marketing Contractor for over 60 startups, nonprofit organizations, and for-profit companies since 2007.
Company: Burgess Road Baptist Church Location: Pensacola, FL Timeframe: 2006-2010 Title: Youth/Associate Pastor
+Designed an effective youth program and helped lead a team of interns.
+Developed and launched the online ministries of the church, service live streaming.
+Learned HTML/CSS, Wordpress, and SEO to relaunch the ministry website which became the primary marketing avenue for new members.