A simple blog about analytics and R

I’m a data scientist/data analyst who uses the hypothesis framework to solve business problems and answer key questions in marketing analytics.

Basic Linear Regression Model Example

r

bayesian

marketing

The workhorse of all data science work is the basic linear regression model. It has the capability to change the direction of a business like a rudder on a boat but like a rudder, it is often overlooked by most practicioners until other more ‘advanced’ tactics are tried.

Fitting a Hill Function in R

r

bayesian

marketing

The first dollar spent in a marketing effort is always the highest ROI and it diminishes it’s retrun from there and gets worse depending on the channel and season. This shape is beautifully made by the Hill Function.

Bayesian Power Analysis in R

r

bayesian

experimentation

marketing

How can you tell if the two groups are different, I mean different enough to make a decision?

Build Adobe Analytics Segments Using R - adobeanalyticsr v0.3.0

adobe analytics

adobeanalyticsr

Adobe Analytics has built a great UI for building segments which lowers the entry point for analysts to have the ability to create meaningful segments quickly. The segment…

Adobe Analytics API Dynamic ITP Report

adobe analytics

adobeanalyticsr

Heads up! Measuring ITP impact is a classic example of attempting to measure a “moving target”. The example below uses segment definitions that were effective at showing…

Generate A 74 Rule Segment In Seconds

adobe analytics

Here is the situation we find ourselves in. Our client, a small company in the North West United States named Apple, has asked us to identify all visits that have used a…

adobeanalyticsr v0.2.1 - What’s New?

adobeanalyticsr

I’m happy to announce there is a new version of adobeanalyticsr on CRAN. The new version brings some pretty big updates with it. Here are the top 4 that I feel are the…

Anaomaly Detection adobeanalytisr

adobeanalyticsr

When I first started working with the new Adobe Analytics API 2.0 I wanted to tap into the powerful anomaly detection that was built into Analysis Workspace. According to…

Now On CRAN adobeanalyticsr

R

I’m super excited to announce that adobeanaltyicsr v0.1.5 is now available on CRAN! adobeanalyticsr is an R client for the new ‘Adobe Analytics’ API 2.0 and had a lot of…

How to make a deck of cards in R

R

Just for the fun of it, I wanted to see how to create a complete deck of playing cards in the least amount of steps possible. Obviously, I could have just imported a premade…