A simple blog about analytics and R

I'm a data scientist at Search Discovery where I use R to solve problems and answer questions around digital marketing analytics.

February 28, 2022

Build Adobe Analytics Segments Using R - adobeanalyticsr v0.3.0

Define the Rule(s) Subject Verbs Building the rule Create the Container Build the Segment Conclusion Adobe Analytics has built a great UI for building segments which lowers the entry point for analysts to have the ability to create meaningful segments quickly. The segment builder user interface (UI) contains drag and drop functionality that encourages a better understanding of what makes a basic and complex segments.