Warning: Measuring ITP impact is a classic example of attempting to measure a “moving target”. The example below uses segment definitions that were effective at showing the impact of ITP on traffic as of late 2021. This is for demonstration purposes only. Setup for the ITP impact report The first setup step is identifying the report suite you are going to be using for the report. This can be as easily as looking in the admin for Adobe Analytics or running the aw_get_reportsuites() function in adobeanalyticsr.