Here is the situation we find ourselves in. Our client, a small company in the North West United States named Apple, has asked us to identify all visits that have used a menu-item-name as a value in the search feature on the site. They want us to do a segmentation analysis between these users and all other users of the site. Apple.com We take a few minutes to look at the site and notice there are a lot of menu-item-names This is going to be a segment with a lot of rules.