Define the Rule(s) Subject Verbs Building the rule Create the Container Build the Segment Conclusion Adobe Analytics has built a great UI for building segments which lowers the entry point for analysts to have the ability to create meaningful segments quickly. The segment builder user interface (UI) contains drag and drop functionality that encourages a better understanding of what makes a basic and complex segments.

Warning: Measuring ITP impact is a classic example of attempting to measure a “moving target”. The example below uses segment definitions that were effective at showing the impact of ITP on traffic as of late 2021. This is for demonstration purposes only. Setup for the ITP impact report The first setup step is identifying the report suite you are going to be using for the report. This can be as easily as looking in the admin for Adobe Analytics or running the aw_get_reportsuites() function in adobeanalyticsr.

When I first started working with the new Adobe Analytics API 2.0 I wanted to tap into the powerful anomaly detection that was built into Analysis Workspace. According to Adobe “Anomaly Detection provides a statistical method to determine how a given metric has changed in relation to previous data.”